Website Design

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Your website is the first of the internet marketing tools in your kit. Here are some things to remember.

When it comes to your website design, extra attention should be given to every minute detail to make sure it performs to serve its purpose. Here are five important rules of thumb to follow to make sure your website marketing is the best it can be.

1) Do not use splash pages

Splash pages are the first page you see when you arrive at a website. They usually have a very beautiful presentation with words like "welcome" or "click here to enter". The fact is, they are just flamboyant vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least internet savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website marketing real estate. Instead, provide more valuable content and weave relevant affiliate links into your content.

3) Have a simple and clear navigation

You have to provide a simple and very clear navigation menu so that anyone will know how to use it. Stay away from complicated and fancy Flash based or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear location menu of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they are aware of which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate back to any section of the site easily. Don't confuse your visitors.

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site browsing your content, you will want to make sure they're not annoyed by some audio looping on and on at your website. I would not include audio in my sites except maybe a game or music site. If you insist on having audio, make sure they have some control over it.